About Us

About Us

Mission and Vision

At What I’m Into, our mission is to be the ultimate go-to destination for all things entertainment and lifestyle. We strive to keep our audience up-to-date with the latest trends, news, reviews, recommendations, and more across a wide range of topics. Our vision is to create a platform that brings people together through shared interests, enhancing their passions and sparking engaging discussions.


What I’m Into was founded in the year ____ by the visionary entrepreneur and industry expert, Jay Chang. With an extensive background in media and a profound love for all things entertainment, Jay identified a gap in the market where people lacked a reliable and comprehensive platform to explore their interests. Determined to change this, he assembled a team of experienced and highly skilled editors and team members, and thus, What I’m Into was born.

Our Founder – Jay Chang

As the driving force behind the creation of What I’m Into, Jay Chang has dedicated his career to creating innovative media platforms that cater to diverse audiences. With a keen eye for trends and a tireless commitment to delivering quality content, Jay has paved the way for an exceptional digital experience at What I’m Into.

Why We Created this Website

We created What I’m Into because we firmly believe that sharing our passions and discovering new ones is a vital part of living a fulfilling life. In an era where information overload is the norm, it can be challenging to find accurate and reliable sources that provide insightful and engaging content. We wanted to fill this void by curating a platform that offers exceptional information in an accessible and entertaining manner.


Our primary objective is to connect with readers, provide them with valuable and enriching content, and create a vibrant community centered around shared interests. Our website is meticulously designed to be user-friendly and easily navigated, ensuring that visitors can effortlessly explore the vast range of articles, news, reviews, and lifestyle topics we cover.

Target Audience

What I’m Into is for anyone and everyone who is inquisitive, adventurous, and passionate about life. Whether you’re a movie buff, trivia enthusiast, music lover, foodie, gamer, or travel aficionado, this website caters to your interests. Our audience comprises individuals who seek to expand their horizons, stay informed, share experiences, and interact with communities that align with their likes.

Unique Value

What sets us apart is the dedicated team of experienced and highly skilled editors and team members behind the scenes. Our editors hail from diverse backgrounds and have rich insights in various entertainment and lifestyle industries. They ensure that you receive top-quality, well-researched, and thought-provoking content that we take immense pride in delivering.

Additionally, What I’m Into differentiates itself by fostering a sense of community among like-minded individuals. Our platform encourages users to engage with each other, share their perspectives, ask questions, and form connections. We understand the importance of social engagement and believe it enhances the overall experience of exploring one’s interests.

Join us at What I’m Into, and let us be your compass as you navigate the ever-evolving world of entertainment and lifestyle. Together, we will embark on an extraordinary journey that celebrates passions, fosters creativity, and inspires curiosity.

About Us

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